Mercury Retrograde - A Novel By Emily Segal

Mercury Retrograde
A Novel By Emily Segal

Autofiction. Emily Segal, artist and trend forecaster in her 20s, tries to tell the future by reading the present. Literature finds commercial form in the shape of eXe, a mysterious and well-funded Internet start-up that offers her a job. A conceptual take-over is deployed; gendered power play ensues; queerness incubates; memes converge. Set in New York City, post-Occupy and pre-Trump. First person / mixed media / pulp. Not actually about astrology. Published in 2020.

*A New York Times Editor's Choice*

“Mercury Retrograde is funny, piercingly smart, and incisive. It feels like it swallowed the Internet without making the Internet its subject or problem, and reads as if a young Bret Easton Ellis were an incredibly smart, feminist contemporary woman with the intellectual powers of Don DeLillo. There’s a velocity to Emily’s thinking and an incredible collision of high art and pop art which I find absolutely thrilling. It feels disciplined, yet there’s an unprocessed quality which makes the book feel immediate and alive. Bingeable, pulpy, and fun, all at the same time.” Matthew Specktor, LARB Radio Hour

“Original, funny, and sharp.” The Times Literary Supplement

“Emily Segal is almost mystically attuned to the cultural logic of our era. She lives its pangs and contradictions intellectually, emotionally and somatically – late capitalism’s Simone Weil.”
Tom McCarthy

“I really liked reading this book. It’s the longest reply to 'where have you been?' you’ll ever get from someone you first met in a skype chat which Emily Segal is to me. It’s a brilliantly written novel of a moment in search of a shimmer, half ‘here’, half digital, an everywhere post branding work place place where few have dared to live and this writer, explorer, critic, philosopher of nonbusiness has done it deep. Segal's style is widely smart, different than deep (always). I mean her Mercury Retrograde is, it truly is.”
Eileen Myles

“‘Mercury Retrograde’ to me feels like fiction's next historical leap. It's smart and engaging (and bingeable) and yet it also feels necessary in a way that almost all books don't. It's a signpost that points to where the culture is headed, which is heady stuff, yet there you have it.”
Douglas Coupland

“I had so much fun reading it. It’s so fucking smart. It’s like a love story between a girl and her intellect. And it’s so cool to be all up in there with her.”
Michelle Tea

“A thought-provoking and often extremely funny first novel looking back at the 2010s, which I couldn't put down. I should also say this book offered some very cathartic food-for-thought on the strange ways capital, cultural capital, and the Internet interacted in the 10s, for those of you who are still haunted by trying to make sense of it all.”
Emilie Friedlander, VICE

“Segal provides a wickedly sharp and sardonic depiction of the socioeconomic and cultural conditions of a particular cross-section of...the city. ... Through autofiction, she depicts and reinforces the semantic slipperiness of art, of advertising, of technology — of meaning itself. ... What’s at stake [in Mercury Retrograde] is not what can be known, but the disorienting, all-too-human experience of not knowing.”
Kate Silzer, Hyperallergic

“Part lookbook of the era’s anxieties and attitudes, part memoir, part satire, Segal’s novel navigates these scenes as one should: with humor, irony, and style.”
Daniel Rathburn, Harvard Review

“Her novel [is] a tale deviating from the autofiction roman à clef trend of her peers…. It’s… a novel that brandishes and parodies self-aggrandizing behavior, one of the animating passions of literature and art in a decade haunted by the recursive nature of the internet…. Unlike the selfie-styled novels of her peers, stuffed with self- aggrandizement and drunk on idle success, Segal’s novel debases form, replacing the dead author with a living artist.”
John Belknap, Flash Art

Emily Segal (b. 1988, New York, NY) is an artist, writer, and trend forecaster based in Los Angeles. Mercury Retrograde is her first novel. emilysegal.net

ISBN: 978-1-7362104-0-6
6.00" x 9.00"
Distributed by Ingram

Logo Blob Heavyweight Tee
Logo Blob Heavyweight Tee

Logo Blob Heavyweight Tee

Featuring: the first drop that started the great flood –

Rosie wears a size Large Logo Blob Heavyweight Tee in Los Angeles, California

  • 100% cotton
  • Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²)
  • Open-end yarn
  • Tubular fabric
  • Taped neck and shoulders'
  • Double seam at sleeves and bottom hem
Size Guide
Logo Blob Hoodie

Logo Blob Hoodie

MATH BASS x DELUGE DESERT VEINS CREWNECK SWEATSHIRT

The image here is a 17th-century camel skeleton rendered by Bass in oil on linen, from their 2021 exhibition “Desert Veins” at Vielmetter, Los Angeles. 

Marking the artist’s first body of work composed of oil paint — the exhibition introduced a significant shift in medium, technique, mannerism, and possibility. Continuing to utilize their signature visual lexicon of symbols and shapes, Bass challenges and softens the notably graphic composition(s) found throughout their previous bodies of work. Along with the appearance of hand-painted gestures and an enhanced sensuality amongst the artist’s personal semiotics, Bass allows for a wider range of symbolism, as well as an intentionally spiritual angle to come through their already ambitious and cosmological practice. Within these additional levels of engagement, Bass creates a visceral sense of forgiveness towards the rigor of maintaining a hard-edge universe, conveying a more 'irreplaceable moment’ within their expressive powers.


50% cotton, 50% polyester
Pre-shrunk
Classic fit
1x1 athletic rib knit collar with spandex
Air-jet spun yarn with a soft feel and reduced pilling
Double-needle stitched collar, shoulders, armholes, cuffs, and hem

SMALL = 27" L x 20 W

MEDIUM = 28" L x 22" W

LARGE = 29" L x 24" W

X-LARGE = 30" L x 26" W

XXL = 31" L x 28" W

MATH BASS X DELUGE DESERT VEINS CREWNECK SWEATSHIRT
MATH BASS X DELUGE DESERT VEINS CREWNECK SWEATSHIRT

MATH BASS X DELUGE DESERT VEINS CREWNECK SWEATSHIRT

The image here is a 17th-century camel skeleton rendered by Math Bass in oil on linen, from their 2021 exhibition “Desert Veins” at Vielmetter, Los Angeles.

Marking the artist’s first body of work composed of oil paint — the exhibition introduced a significant shift in medium, technique, mannerism, and possibility. Continuing to utilize their signature visual lexicon of symbols and shapes, Bass challenges and softens the notably graphic composition(s) found throughout their previous bodies of work. Along with the appearance of hand-painted gestures and an enhanced sensuality amongst the artist’s personal semiotics, Bass allows for a wider range of symbolism, as well as an intentionally spiritual angle to come through their already ambitious and cosmological practice. Within these additional levels of engagement, Bass creates a visceral sense of forgiveness towards the rigor of maintaining a hard-edge universe, conveying a more 'irreplaceable moment’ within their expressive powers.

  • 50% cotton, 50% polyester
  • Pre-shrunk
  • Classic fit
  • 1x1 athletic rib knit collar with spandex
  • Air-jet spun yarn with a soft feel and reduced pilling
  • Double-needle stitched collar, shoulders, armholes, cuffs, and hem

Size Guide

The Deluge Void Hat
The Deluge Void Hat
The Deluge Void Hat
The Deluge Void Hat

The Deluge Void Hat

Form is emptiness
Emptiness is form

• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Head circumference: 20 ½″–21 ⅝″ (50.8 cm–53.3 cm)
Black Venus Fly Trap - Poems by Jeanetta Rich

Black Venus Fly Trap
Poems by Jeanetta Rich

A shocking debut poetry collection that invites readers to grapple with the origins of a world that both hates and needs Black women. A disruptive hagiography of the Black Venus & Sapphire, mammy bulldaggers, and welfare queens, Rich’s collection splendidly desecrates poetic elitism. Black Venus Fly Trap is an eldritch account of Black femininity simultaneously born from the chorus of refusal and unlike anything written before.

“That frisson of realness, the unsayable that can be lost when we ask language to convey the infinite interiority of the black woman—Black Venus Fly Trap rescues it.”
– Doreen St. Felix

“Jeanetta Rich’s writing doesn’t sit on the page, it oozes over your psyche. Fearless and complex, defiant and radiant! I love it.”
– Kim Gordon

“Jeanetta Rich once told me that as a child she used to spend hours staring at a painting of the beheading of Saint John the Baptist. Black Venus Flytrap is like that painting: splendid and profane and entirely just. Jeanetta’s writing turns each page into a museum of art and we are lucky to admire it. It’s exquisite and it stings—which is how you know it’s working.”
– Elaine Kahn

Jeanetta Rich is a mother and poet based in Los Angeles. Her work focuses on the emotional lives of voiceless women, those who have been silenced through poverty and/or lack of education. Her work was recently featured in Texte zur Kunst’s 30th Anniversary issue, "The Feminist." Black Venus Fly Trap is her debut poetry collection.

ISBN: 978-1-7362104-2-0

4.25" x 7.00"
Distributed by Ingram

Tricking Hour - Essays by Irene Silt

Tricking Hour
Essays by Irene Silt

Irene Silt writes about power, anti-work feeling, joy, and deviance. Their essays and poems have been published in Mask Magazine, ANTIGRAVITY, Spoil, LESTE, Trou Noir, Poiesis Journal and in the Tripwire pamphlet series. They live in New York.
My Pleasure - Poetry by Irene Silt

My Pleasure
Poetry by Irene Silt

Irene Silt writes about power, anti-work feeling, joy, and deviance. Their essays and poems have been published in Mask Magazine, ANTIGRAVITY, Spoil, LESTE, Trou Noir, Poiesis Journal and in the Tripwire pamphlet series. They live in New York.

Amor Cringe Tee
Amor Cringe Tee
Amor Cringe Tee
Amor Cringe Tee
Amor Cringe Tee

Amor Cringe Tee

Heavyweight bleeding heart tee to accompany the "deepfake autofiction" instaclassic by K Allado-McDowell
Amor Cringe - Fiction by K Allado-McDowell

Amor Cringe
Fiction by K Allado-McDowell

With drawings by Lydia Maria Pfeffer

Amor Cringe explores the dually base and beautiful aspects of self-obsessed media culture. In a perennial bohemian style, an unnamed, ungendered protagonist travels from coast to coast and affair to affair, stumbling upon various moments of failure, absurd insight, and flashes of transcendence.

Half traditionally-written and half AI-generated, Amor Cringe is a "deepfake autofiction" novelette about a TikTok influencer that seeks God, created with the intention to be "as cringe as possible.” The result is a painfully self-aware series of encounters that exfoliate the repulsive and fascinating aesthetics of romantic life under social media.

“Allado-McDowell deftly shepherds the machine through a series of fractional subjectivities, producing prose that careens between sacred and vulgar, colloquial and arresting. Amor Cringe is a Bretonesque, bawdy necromancy that will enthrall you and make you laugh.”
– Allison Parrish, Assistant Arts Professor, NYU ITP/IMA

“Hallucinogenic, scary, sexy, and strange, Amor Cringe is a magnificent shock to the system. It reads like a prayer, a song, a voice from the beyond.”
– Elvia Wilk

“Writing is always writing-with. In K Allado-McDowell’s Amor Cringe, it’s a writing with all that’s fallen in language, about culture, the material so exquisitely worn (and worn down) that you see where the folds and joins are. Sentences that are genius or dumb as a box of hammers, or both, or neither. Delightful like dime-store candy, or a lighter you found on the ground that works.”
– McKenzie Wark

144 pages

ISBN: 978-1-7362104-3-7

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